Marketing experts at Genedata work in close collaboration with our scientists, product managers, and business developers to support the commercialization of our innovative enterprise solutions. Their responsibilities include producing marketing material that illustrates the value of our offerings, conducting marketing campaigns to create awareness for our products, and providing market analysis to support business and product development. Our marketing teams work with influencers, analysts, and the media to shape messages and draft press releases, and also use social media to connect with our rapidly growing customer base. In addition, the marketing role includes providing support in lead generation and understanding marketing ROI. Finally, the organization and promotion of conferences, customer events, and webinars is also in scope of marketing.